whats known and unknown

Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet

on January 16, 2014


Apple’s iBeacon technology, which uses Bluetooth LE to send notifications to users when they’re inside a physical store, is making another mainstream advance today: Shopkick — the location-based offers startup that was one of the early movers with its shopBeacon service — is today announcing a new retail deal, installing iBeacon functionality in 100 American Eagle Outfitters stores nationwide, including locations of sister brand Aerie.

This will become the largest deployment of iBeacons in apparel sales to date — although there have been others in different retail sectors, with Apple started rolling them out across all 254 U.S. stores in December 2013, and inMarket is adding iBeacons to some 200 Safeway and Giant Eagle grocery stores. (Eagles appear to figure prominently with iBeacons.)

For Shopkick, the move follows a Shopkick trial in two Macy’s stores in November 2013, which was, at the time, the first retail trial of…

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