whats known and unknown

iPad DJ Launches Lightwave To Provide Wearable, Real-Time Analytics For Events

on March 10, 2014


Wearables are being used by users to measure their activity and provide them with feedback that can help them improve their health. Today, a new startup called Lightwave is using wearable technology to provide analytics around live events for performers and artists.

The project was started by Rana June, who was co-founder and VP of marketing at social ad and analytics startup Medialets. But most people know her best from her days touring as the first big iPad DJ, back when creating music on the tablet was a hugely novel thing.

After several years of taking time off and dreaming up the next big thing, she decided to do something that would combine both her tech and music experience. The result is Lightwave, which provides actionable analytics for real-world events.

At the heart of the project is a wearable wristband that measures a number of different user interactions…

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