whats known and unknown

Goodbye for now, Jelly – it’s not you, it’s the marketers

on January 16, 2014


So, I’m uninstalling Jelly barely a week after the much-hyped Q&A service hit the Play Store(s goog). The app has potential that I can’t quite pin down yet, but right now it’s too annoying.

It’s not just a matter of the stupid questions, the lack of filtering, the inability to respond to responses (sometimes people need clarification on the question), or the distortion caused by having a contact who follows many thousands of people. It’s not even because of Biz Stone’s teeth-grindingly inane rationale for the whole thing (“We just kind of increase that global empathy quotient just a bit in our lifetime, and wouldn’t that be great?” – actual quote).

No, the real deal-breaker is the marketing. The thing launched like three seconds ago and already I’m getting notifications for “questions” from mobile phone companies, soft drink firms and so on. As Mashable put it, Jelly…

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