whats known and unknown

Gifting Startup Jifiti Adds Another $1 Million, Launches White-Labeled Registry App For IKEA Portland

on January 16, 2014


Gifting startup Jifiti, which is attempting to merge the concept of thoughtful shopping involving carefully selected items with the convenience of a gift card, has added another $1 million to an earlier round announced this summer, the company is announcing today. The news comes as Jifiti launches its first white-labeled application, powering a gift registry for IKEA Portland. To date, IKEA stores don’t offer gift registries, which makes this current test potentially interesting for the startup, now that it has a foot in the door with the larger retailer.

In July, Jifiti raised $2.5 million from Simon Property Group, a real estate company that operates over 300 malls in the U.S. and Asia, plus Schottenstein Stores Corp., owners of American Eagle and DSW, and the Jesselson Group. Now exercising their option to extend their investment, the Jesselson Group has invested an additional $1 million in the company.

Home ScreenFor those unfamiliar, Jifiti’s flagship consumer-facing application…

View original post 296 more words


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: