Gifting startup Jifiti, which is attempting to merge the concept of thoughtful shopping involving carefully selected items with the convenience of a gift card, has added another $1 million to an earlier round announced this summer, the company is announcing today. The news comes as Jifiti launches its first white-labeled application, powering a gift registry for IKEA Portland. To date, IKEA stores don’t offer gift registries, which makes this current test potentially interesting for the startup, now that it has a foot in the door with the larger retailer.
In July, Jifiti raised $2.5 million from Simon Property Group, a real estate company that operates over 300 malls in the U.S. and Asia, plus Schottenstein Stores Corp., owners of American Eagle and DSW, and the Jesselson Group. Now exercising their option to extend their investment, the Jesselson Group has invested an additional $1 million in the company.
For those unfamiliar, Jifiti’s flagship consumer-facing application…
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