WhatsWeb

whats known and unknown

Augmented reality app Taggar gets funding from former Autonomy chief Lynch

on December 6, 2013

Gigaom

Former Autonomy boss Mike Lynch has invested in a company called Neurence through his Invoke Capital fund. Based in Cambridge, the firm was itself formed by former employees of Autonomy’s Aurasma augmented-reality (AR) division after HP(s hpq) bought Autonomy. Neurence has a new iPhone AR app called Taggar, which lets users overlay their own photos, videos and stickers on top of real-world objects, for viewing by other users when they hold their phone up in front of the object. Invoke’s previous investment, in September, was a Cambridge security firm called Darktrace.

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