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Black Friday shopping by the numbers: Mobile-optimized sites win

on December 3, 2013

Gigaom

Each year, more and more shoppers are choosing to make their Black Friday purchases online. What became very clear this year is that many of those purchases are not just being made online, but on mobile devices like smartphone and tablets. According to the latest stats, mobile shopping is bigger than ever.

According to Branding Brand, a mobile commerce platform for sites including Costco(s cost) and Ralph Lauren(s rl), Black Friday sales on smartphone-optimized websites were up 187 percent this year. Not only that, but page views and order values increased as well. Here’s a quick breakdown:

  • Visits increased 75.65 percent
  • Page views increased 88.32 percent
  • Average order value increased 22.08 percent
  • Mobile sales increased 186.54 percent

According to Branding Brand, this sharp uptick is thanks primarily to iOS(s aapl) devices, which accounted for a much larger percentage of site traffic than Android(s goog), as you can see below…

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