California-based 23andMe, already in the midst of a regulatory firestorm with the FDA, is being targeted by a class action lawsuit that claims its ads are misleading, and that the results of its $99 genetic test are “not supported by any scientific evidence.”
In a complaint filed last week, San Diego resident Lisa Casey claims she paid for 23andMe’s services, and received results by email, after learning of the home-based saliva test via TV and online ads. Now, days after the FDA issued a stinging letter that ordered the company to stop its marketing, Casey seeks to represent the “ten or hundreds of thousands” of others across America who paid for the product.
According to the complaint, which seeks at least $5 million under various California state laws, 23andMe makes false and misleading claims about the tests’ ability to provide relevant genetic information about breast cancer, diabetes, lactose intolerance…
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