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Tagboard Revamps Its Cross-Platform Hashtag Aggregator

on November 26, 2013

TechCrunch

The hashtag has been creeping across social networks, but the broader conversations often remain locked on one site or platform. A startup called Tagboard is looking to change that, and today it’s launching version 2.0 of its product.

Basically, Tagboard aggregates hashtag-associated content from across six social networks, including videos from Instagram and Vine. Customers can customize the content’s appearance, embed it, and browse analytics to see how it’s performing. The content can also be broadcast on a big screen, as it was in the recent One Direction live broadcast pictured to the left. (Co-founder and CEO Josh Decker said the broadcast was Tagboard’s “biggest event yet,” with millions of viewers seeing Tagboard content.)

Decker described the product as a way “to ‘magnetize’ the hashtag and have it pull together disconnected posts to create one larger, more powerful conversation.” The initial product was focused on adding social content to…

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