Personal finance startup BillGuard is launching an update to its iPhone app that will not only help users defend against fraudulent charges on their credit cards, but could also lead them to be more proactive with their money. The addition of new Spending Analytics and Smart Saving features will provide new tools for consumers to analyze their spending and save based on discounts they might not have known were available.
BillGuard was founded with the goal of helping users save money. By connecting their accounts to its big data platform, the company provided a way for its users to track and dispute fraudulent charges or billing errors on their credit and debit cards. Soon after it moved to tackle the problem of so-called “gray charges” — that is, monthly or yearly subscription charges that users either unknowingly signed up for or signed up for and forgot about.
But all that…
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