Google now makes it easier for business owners to see who is reviewing them across the web. Verified business owners who are already using the recently updated Places for Business user interface can now go to their profiles, where they’ll find a new “Reviews” section. There, they will find all of their customers’ online reviews and be able to respond to them. The service also offers some basic review analytics so businesses can track how their reputation changes over time.
The service doesn’t just pull in reviews from Google properties, by the way. It also aggregates data from around the web, too. This makes it a pretty comprehensive tool for business owners who want to manage their online reputations. Google will pull in data from most of the review sites that currently allow it to snippet their content, including TripAdvisor, Zagat, UrbanSpoon, Insider Pages and others.
Unsurprisingly, Google gives…
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