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Uber Strikes Deal To Lower The Cost Of Car Ownership For Drivers

on November 25, 2013

TechCrunch

On-demand transportation service Uber is trying to get new drivers on the road, while also improving the experience for those who are already on its platform. To do that, it’s partnered with a couple of auto manufacturers and a few financing providers to reduce the cost of new car ownership for Uber drivers in six of its fastest-growing markets.

Over the past year, Uber has been aggressively expanding into new cities, enabling users to request rides via their mobile phone in more than 50 markets around the world. But the problem Uber faces today isn’t how to raise awareness of the service in new markets — it’s how to keep up with demand in cities that it already serves.

According to Uber co-founder and CEO Travis Kalanick, the number of rides requested by Uber users continues to accelerate, even in markets that it’s served for years. As a result, bookings…

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