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Once A Turntable Rival, Spotify App Soundrop Launches On Deezer As Co-Founder Steps Down As CEO

on November 25, 2013

TechCrunch

Soundrop lobby in Deezer
On the heels of Turntable.fm shutting down its recorded music listening rooms to focus on live events, Oslo-based rival Soundrop is doubling down on the social listening model. Today, to complement an existing app for Spotify, Soundrop is launching an app on Deezer — a streaming music rival to Spotify — which will let users on Spotify and those on Deezer come together in virtual rooms (‘tens of thousands’ of rooms created so far) to consume music simultaneously, and extend Soundrop’s scale as a marketing platform for the artists, labels and brands with whom it works. At the same time, Soundrop’s co-founder Inge Sandvik is stepping down as CEO, replaced by Jørn Haanæs, Soundrop’s chief revenue office and a former exec from Warner Music.

To mark the new app, Soundrop is launching three new rooms featuring Euro club DJs and producers: Trentemøller on November 25 at 6 PM GMT; The Bloody Beetroots…

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