whats known and unknown

Done Deal: Apple Confirms It Acquired Israeli 3D Sensor Company PrimeSense

on November 25, 2013


Well, it’s about time. After months of speculation and persistent rumors, Apple today confirmed that it indeed acquired Israeli 3D sensor company PrimeSense, as first reported by AllThingsD. Early reports pegged the transaction as costing Cupertino between $300 and $350 million, but ATD claims the figure was closer to $360 million and anyone hoping Apple will step in with the correct number is a lunatic.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” an Apple spokesperson told TechCrunch. Sound familiar? It’s the line Apple trots out whenever it acquires another company; see Cue and Algotrim for more of the same.

As always, the road to the truth is a tricky one, and Primesense has spent months dismissing reports (usually from Israel’s The Calcalist) that the folks in Cupertino were working to snap it up. Most recently, PrimeSense…

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