As the federal government struggles to regain hope that it can get enough consumers to buy health insurance, it is piloting an option for consumers to purchase insurance outside of state websites. Consumers in three states, Florida, Texas, and Ohio, will be able to enroll in new plans entirely through insurance company websites.
Unfortunately, tech companies such as eHealth and startups like Fuseinsurance have been busy building more sophisticated Orbitz-like shopping experiences, and are still waiting for their opportunity. For the new healthcare law, the Affordable Care Act, to follow through with its promise of cheap insurance, it needs to sign up an army of young invincibles.
The still malfunctioning federal website, healthcare.gov, is in danger of missing a key Thanksgiving holiday deadline, when parents will be able to guilt their children into both giving them grandchildren and getting insurance. With luck, private insurance companies will be able to…
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