whats known and unknown

Automatic Labs continues retail ramp up, selling its quantified-car device on Amazon

on November 25, 2013


Automatic Labs last month brought its drive-quantifying appliance Link to the aisles of the Apple Store, but on Monday it announced a retail distribution deal with Amazon.com(s amzn) that puts it in front of much broader audience.

The device, which plugs into the ODB-II port of any car built since 1996 and links to an iPhone(s aapl) through Bluetooth, will go on sale for $99.95 this week in the world’s largest retailer. Of course, Link has to compete for attention with a lot more products on Amazon’s portal than it does on Apple’s shelves. But Amazon’s reach can’t be underestimated, especially during the holiday rush when people are trying to consolidate their gift buying into as few shipments as possible.

Link is one of many of emerging devices and apps designed to monitor driving behavior and diagnose engine problems. Competitor Zubie already has a presence in Amazon’s marketplace…

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