Today, Turntable.fm has announced that it will shut down its ‘virtual dj’ product entirely to focus on its new Turntable Live platform, which attempts to replicate the ‘being there’ experience of live performances. TechCrunch broke the news of Turntable.fm’s live event pivot back in September, but today the company has acknowledged that Turntable.fm will be shuttered.
The news comes in a blog post by the Turntable team, where it details the efforts to get Turntable.fm, which was beloved by a core group of users, to work on a wider scale.
“For over 2 years, we’ve improved and evolved the turntable.fm experience. We made rooms expand to unlimited sizes, made thousands of UI improvements, launched GOLD, built a mini-player, designed tons of avatars and listened to our community, trying to make the experience as wonderful as possible,” says the posting. “Over those two years, the community has played over 400…
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