A new feature on Twitter which will allow Comcast subscribers to tune to or record select television programs by clicking on tweets is now going live. Last month, Twitter and Comcast announced a strategic partnership to introduce “See It” button in tweets, which Twitter users would tap on to immediately watch a live show or set their DVR to record it for the future. Today, Twitter is announcing the “See It” (or SEEiT, as it’s hilariously being spelled) buttons will roll out this week with two NBC Universal programs, a drama called “Haven” and the reality program “Naked Vegas,” as the first shows supported.
These are odd choices for the SEEiT launch, as the shows aren’t exactly the most high-profile TV programs from the forthcoming lineup. However, Twitter refers to the rollout as a “preview,” indicating perhaps they want to test with less well-known shows while working out the kinks.
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