Among the youngs, competitive gaming, often referred to as esports, is growing at a rapid pace. The world’s most popular video game, League of Legends, this week reported the viewership figures for its recent Season 3 finals event that sold out the Staples Center in Los Angeles: 32 million tuned in around the world, with peak concurrents spiking as high as 8.5 million.
For comparison, League of Legend’s Season 2 finals – also taking place in Los Angeles – last October saw 8.2 million viewers, and 1.1 million peak concurrents. So, the audience for League grew more than a touch in the yearlong period between the two events.
Why does this matter? Becuase esports, and League especially, perhaps, are changing media consumption habits for an audience that skews young, and male, a target group that advertisers covet. Also, as the world turns its attention to the new Xbox…
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