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Whose (Instagram) ad is it anyway?

on November 22, 2013

Gigaom

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A few days ago when Instagram launched a limited set of ads on their platform, there was some negative feedback from its members, though later Kevin Systrom told me on stage at our Roadmap 2013 conference that things were actually going remarkably well from an advertising standpoint. However, soon, Instagram might come in competition for advertisers attention with none other that its own users.

I have started noticing more and more that Instagram power accounts — well-known Instagrammers with tens of thousands of followers – are pushing their own form advertising. Some are putting hashtags of commercial products (see image above) such as Sony’s(s sne) QX-100 lens camera.

There are others who have hashtagged Samsung products, cars and what not. It is not clear what rules will Instagram have towards these unofficial commercial messages, but they do look remarkably similar in styling to the ads that Instagram has…

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