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Rdio hit with layoffs despite tripling number of new sign-ups

on November 22, 2013

Gigaom

San Francisco-based music subscription service Rdio has been hit with significant layoffs, affecting as many as 35 staffers, according to a TechCrunch report. Rdio has since confirmed the layoffs, with Rdio’s Director of Global Public Relations Nada Antoun telling us via email:

“Rdio confirms making workforce reductions yesterday to improve its cost structure and ensure a scalable business model for the long-term.”

The company declined to comment on the specific number of employees let go.

Rdio has long struggled to compete with Spotify, which now has more than six million paying subscribers, and is reportedly in the process of raising another $200 million in funding. Rdio hasn’t publicly disclosed the number of its paying subscribers, but the company said in a statement Tuesday that it has “tripled the number of new users” since the end of 2012. It also said that 90 percent of its subscribers pay $10 per…

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