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Pinterest needs growth badly, so it is pinning places

on November 22, 2013

Gigaom

When you raise $225 million and are being valued at $3.8 billion, then you as a company have to scramble and find ways to not only keep growing to justify that valuation, but also find ways to make money. Pinterest is in that position and it is one of the main reasons why you will see the company keep trying to expand into different growth markets. As part of that expansion, the company announced a new product: Place Pins. The company is now going to allow people to pin places (destinations) of interest and create place boards around those pins.

Pinterest CEO Ben Silbermann at a media event said he wanted to inspire users to go out and do things they love. Or more like it, inspire users to go out and pay to do things that will help Pinterest make money, not that there is anything wrong with it.

Justin…

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