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Mobile advertising: Are you seizing this billion dollar opportunity?

on November 22, 2013

Gigaom

Digital media audiences are shifting to mobile devices. For too long digital advertisers and publishers have seen mobile as a dubious opportunity. As internet analyst Mary Meeker estimates, mobile represents a multibillion dollar opportunity, yet too many publishers are not optimizing their ad inventory for mobile, and a gap remains between time spent by consumers and ad dollars spent in mobile.

So how can publishers take advantage of this opportunity? And how does real-time bidding (RTB) work for publishers on mobile devices?

This white paper introduces publishers to the mobile market and addresses these questions. OpenX and AdTruth are using new technology — such as universal device recognition — to deliver more effective mobile ad inventory with high-quality mobile audiences. With the correct tools in hand, publishers can progress in the right mobile direction.

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