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Macy’s is the first retailer to use Apple’s iBeacon for in-store presence

on November 22, 2013

Gigaom

When Apple(s aapl) rolled iOS 7 in June, it quietly included a proximity-based service called iBeacon, which Gigaom contributor Hari Gottipati predicted would become a force in retail and location-based services. It didn’t take long for retailers to get wise to iBeacon as well.

On Wednesday, Shopkick announced a new service called ShopBeacon that uses Apple’s technology to track customers when they enter and move around in stores. Macy’s is ShopBeacon’s first trial partner.

Macy’s is installing iBeacon transmitters throughout two stores, NYC’s Herald Square and San Francisco’s Union Square. Those transmitters send encrypted signals to any iPhone with Bluetooth Low Energy capabilities and the Shopkick retail companion app.

The network for instance can automatically wake up the Shopkick app when you enter one of its partners’ stores. It can push special offers and recommendations to customers, and because of Bluetooth’s limited range, the app can detect the specific…

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