ScoreCenter is dead, long live SportsCenter: ESPN (S DIS) relaunched one of its most popular mobile apps under the SportsCenter brand Thursday, adding video highlights, social media and personalization to take the mobile sports experience beyond just scores.
The relaunch comes as ESPN is seeing huge growth in mobile usage. In September, the number of unique mobile users for the first time eclipsed the number of visitors of ESPN’s desktop website, with 47.4 million people using ESPN’s mobile offerings and 46.1 million visiting ESPN.com.
ESPN’s ScoreCenter app has seen more than 50 million downloads total, and ESPN Digital Media SVP Ryan Spoon told me earlier this week that the network was very mindful about renaming the app and aligning it closely with the SportsCenter brand. The goal of the new app is to be “a very strong relative of the TV show,” he said, which is why it…
View original post 205 more words