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AWS gets respect but also fear and loathing in Las Vegas

on November 22, 2013

Gigaom

Okay, the word “loathing” overstates the case, but Amazon’s prodigious public cloud does inspire fear even among some of the company’s best partners.

One big moment at last week’s AWS re:Invent conference in Las Vegas came when Amazon (s amzn) exec Andy Jassy announced WorkSpaces, a hosted desktop-as-a-service offering from the cloud giant.

With that one sentence Jassy put Citrix(s ctrx), VMware(s vmw) and Microsoft(s msft) — all desktop virtualization players — on notice. What was unclear to many is why, with adoption of desktop virtualization still lagging despite all these available options, should AWS get involved?

Amazon’s response to that question was, as it almost always is: customer demand.  “Our most frequent request from large customers has been for a desktop solution,” Adam Selipsky, VP of marketing, sales, product management and support told me. “There’s a big pain point around desktop management — a lot of cost around software, hardware…

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