Okay, the word “loathing” overstates the case, but Amazon’s prodigious public cloud does inspire fear even among some of the company’s best partners.
With that one sentence Jassy put Citrix(s ctrx), VMware(s vmw) and Microsoft(s msft) — all desktop virtualization players — on notice. What was unclear to many is why, with adoption of desktop virtualization still lagging despite all these available options, should AWS get involved?
Amazon’s response to that question was, as it almost always is: customer demand. “Our most frequent request from large customers has been for a desktop solution,” Adam Selipsky, VP of marketing, sales, product management and support told me. “There’s a big pain point around desktop management — a lot of cost around software, hardware…
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