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Third time’s the charm? Shelby.tv attempts comeback with new social video iPhone app

on November 15, 2013

Gigaom

New York-based social video startup Shelby.tv launched a new iPhone app Thursday that aims to present socially curated videos shared by people on Facebook (S FB) and Twitter (S TWTR) as well as on Shelby’s own social graph in a single stream. The app uses a lot of still images, presenting videos in a highly visual way — check out the screenshots below — but just as interesting as the product itself is the story behind it.

The Shelby team originally launched a combination of iOS and web apps in late 2011, competing with many other apps in the social curation space. Then, in the summer of 2012, Shelby shut down its service, while at the same time raising a $2.2 million series B. To say that people were a bit confused by the turn of events is an understatement.

Shelby CEO Reece Pacheco recently wrote a Medium post about…

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