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To understand the potential of Tesla, look to the forest, not the trees

on November 12, 2013

Gigaom

The bulk of the attention on Tesla (s TSLA) recently has been squarely centered on the trees: Tesla’s quarterly earnings, its stock dive and weekly volatility, the three accidents that have led to fires. But don’t forget the forest: Tesla’s Model S has been a big success, and it’s part of a long term evolution that will allow Tesla to eventually deliver its third-generation, mainstream electric car. Finding success with that monumental project will be even more difficult than it was with the Model S, yet it will be even more of a revolutionary step toward moving the world off of gasoline-powered cars.

Think about it this way — the success of the Model S is like when the San Francisco Giants came back from a losing streak and won three division series games in a row to beat the Reds in the 2012. It…

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