whats known and unknown

Netflix and YouTube are the Internet’s bandwidth consumption kings

on November 12, 2013


It’s not shocking that Netflix and YouTube generate a lot of web traffic but it is somewhat surprising to learn just how much bandwidth they consume. AllThingsD points us to a new study from broadband service company Sandvine that estimates YouTube and Netflix combine to account for just over half of all peak-hour download traffic in the United States and around 45% of all total traffic including uploads. What makes this particularly interesting is how much more traffic Netflix generates compared with rival video streaming services such as Amazon and Hulu, which at peak hours combine to account for less than 3% of all U.S. traffic. Sandvine’s chart showing how much of all U.S. traffic major websites account for follows below.

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