whats known and unknown

How much Kno sold for & why it failed

on November 12, 2013


On Friday, November 8, 2013, Kno, a Santa Clara, Calif.-based e-learning startup was acquired by Intel(s intc), and the event got the usual news treatment. Friday is usually a day when you announce news for two reasons  — you want the media to obsessively cover your news through the weekend, or what is usually the case — bury the news. And my first reaction to the news was summed up by this tweet:

A few phone calls later, it seemed Kno really did want to bury the news. Why?

Because it sold for literally pennies on a dollar. Well placed sources who were in the know told us that the company sold for $15 million with some retention bonuses for the employees…

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