whats known and unknown

Apple Maps may have been worth the PR nightmare after all

on November 12, 2013


Apple’s iOS Maps service was so bad when it launched in 2012 that CEO Tim Cook actually issued a formal apology for it. Just over a year later, however, it looks as though Apple’s iOS Maps PR debacle may have been worthwhile for the company after all. The Guardian points out that new data from comScore show that use of Google Maps has fallen significantly over the past year while use of Apple’s Maps program has sharply risen.

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