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ValoBox Teams Up With Publisher Constable & Robinson To Make Gifting An eBook Easy

on November 11, 2013

TechCrunch

ValoBox has already gone some way to address the shortcomings of eBooks with its purely browser-based approach and an innovative ‘pay-as-you-go’ payment model that lets readers dip in and out of content and only pay for what they consume. Now the UK startup, in partnership with independent publisher Constable & Robinson, wants to make it easy to gift an eBook, something that’s been somewhat lost as we’ve moved from physical to digital.

In the world of dead-tree media, you simply purchase a book and give it away (apparently you can even read it first, too). But eBooks, often crippled by DRM or by being tied to a user account, make the process less than satisfactory. ValoBox wants to change that.

At its most technical, the company’s new Gift an eBook service is really just a buy one copy, get one copy free affair. But the sentiment is a throwback to…

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