whats known and unknown

Moving Past Digital Schizophrenia

on November 9, 2013


[tc_dropcap]The biggest dilemma we face today building products is not whether we have an identity without our devices, but rather can we have an identity with our devices?[/tc_dropcap]

Our identities are fragmented across dozens of websites, mobile applications and databases. Every day, these programs simultaneously squawk at us with push notifications and email updates, disorganizing and splitting our mental focus. It’s not simply that we’ve lost control of our identities. It’s that we have multiple identities based on whatever platform we happen to be on. And that is hindering our ability to accomplish even the most mundane tasks without friction.

This digital schizophrenia is harming users who want a well-designed and cogent experience built for their own work patterns. Schizophrenia, as understood today, is a “disintegration of personality” that leads to the inability to properly process thoughts. That is precisely why founders should be focused on building products that allow…

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