whats known and unknown

Twitter’s twin superpowers: The magic of obsession and the lure of community

on November 8, 2013


There was plenty of talk about Twitter (s twtr) on Thursday — which isn’t surprising, considering the company went public in one of the most hotly-anticipated IPOs in recent memory. Most of the discussion was about financial things, of course: how much the shares listed for, how much they climbed on their first day, how many early investors and founders became billionaires overnight, etc.

There was very little talk about the most important thing, however, which is why people use the service and what is so compelling about it — two things that are theoretically the key to those billions of dollars in potential market value.

Two people who have been talking about that are Alexis Madrigal at The Atlantic and Kathryn Schulz at New York magazine. Although the ways in which they approached the question were different, the underlying point is very similar: namely, that Twitter’s power is…

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