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Provide Commerce Acquires Mobile Gifting Startup Sincerely, Will Expand Into New Categories & Apps In 2014

on November 8, 2013

TechCrunch

Sincerely, the mobile gifting startup behind the Postagram, Ink, and Sesame apps which allow users to send everything from postcards to greeting cards to even physical gifts from their smartphones, has been acquired by Provide Commerce, the e-commerce business behind a number of big-name brands, including ProFlowers, Shari’s Berries, Red Envelope, and Personal Creations, in an all-cash deal. According to Sincerely founder and CEO Matt Brezina it was a deal that “could not have been better,” where everyone made money, including Sincerely investors.

The company had previously raised $5.5 million in outside funding from Spark Capital, First Round Capital, Charles River Ventures, SV Angel, and others, though only $3 million in funding had been publicly reported before now. Brezina declined to say whether this additional funding was a Series B, or when it closed, however.

Following the acquisition, the entire fourteen-person Sincerely team will continue to work out of their…

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