whats known and unknown

Apple is once again rated the world’s most valuable brand

on November 8, 2013


Back in September, Interbrand rated Apple as the Best Global Brand of 2013, the first time in the brand survey’s history that any brand had managed to beat out Coca-Cola. Apple looks to continue its streak in another list, this one from Forbes, which once again rates Apple as the world’s most valuable brand above Microsoft, Coca-Cola, IBM and Google. Forbes lists Apple’s brand value at $104.3 billion, nearly double that of second-place Microsoft. Interestingly, the list notes that Apple’s advertising budget is significantly smaller than the three brands directly behind it.

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