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‘Scandal,’ ‘Chicago Fire,’ ‘Supernatural’ Command More Ad Cash From Sponsors When Many Shows Can’t

on November 3, 2013

Originally posted on Variety:

What do TV shows about firefighters, Washington D.C. spin doctors, and ghost doctors have in common? The answer: An increasing flow of ad coin.

Given the ratings difficulty most broadcast networks experienced last season, when Fox, NBC and ABC saw total viewership decline and all five English-language broadcasters experienced erosion among viewers between 18 and 49, it comes as little surprise that ad prices for most returning shows have plummeted. But there is a small handful with figures on the rise.

“Chicago Fire,” “Scandal” and “Supernatural” aren’t among TV’s biggest generators of viewership or ratings in the advertiser-desired 18 to 49 demographic. But they were able to do something many of their prime-time siblings could not: draw more ad dollars from sponsors, according to findings from a Variety survey of prime-time ad prices.

The Variety survey uses estimates from as many as six media-buying firms as well as information…

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