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Originally posted on Gigaom:
Sensor-packed football helmets, camera-covered NBA stadiums and sensor-studded soccer balls are all generating a ton of data but it’s still unclear how all of it can and will be used. As we connect everything, the amounts of data are going to be astounding, and so is the opportunity to build and change businesses (and sports).
To understand some of this, I spoke with David Jonker, the VP of product marketing for big data at SAP. We started with tracing the path of data from connected football helmets that can tell coaches when a hit was too hard and then went on to discuss how the National Basketball Association is sharing data gathered by cameras in certain stadiums to explore how business models around data might evolve. We also discussed how a German soccer team is sending data from a sensor-studded ball and sensors on the team members to understand play.