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Originally posted on TechCrunch:
It’s not easy to find original art for your home: Most first-time buyers feel like they’re priced out or are not knowledgeable enough to crack the non-transparent art world. A new startup called ARTtwo50 seeks to change that, with an iPad app that with a simple pricing structure and the ability to preview art in your space before you buy it.
ARTtwo50 was founded by Ethan James Appleby, Patrick Coughlin, Win Raguini, and Brandon Flayler. The original idea came out of a Startup Weekend after Appleby was trying to find art for his wall. But a lack of confidence in being able to find just the right piece, as well as lack of transparency around pricing, stymied his plans to add some original art to his home.
The team started to build an iPad app that would not only let art lovers “see” what a piece would look like in their homes, but also demystifies the pricing model for art. ARTtwo50 works like this: Users take a photo of the wall that they want to hang a piece of art on, pick the size that they would like, and the app suggests art they might like and allows them to see what it would look like in that space.