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Is Apple about to get serious about motion control tech?

on July 23, 2013

Originally posted on Gigaom:

Israeli business newspaper Calcalist is saying that Apple(s AAPL) is in discussions to acquire PrimeSense, a company that makes motion-control chips that go in televisions, mobile devices, computers, robots and more. Those discussions, which took place in the last few weeks, are said to be “in the early stages,”

PrimeSense motion control

PrimeSense chips enable devices to have depth perception.

According to the Reuters translation, a group of Apple’s senior engineers visited PrimeSense’s Tel Aviv headquarters earlier this month.

PrimeSense makes chips that allow devices to “see” objects in 3D — they essentially provide depth perception to a TV, computer or robot. And that means a TV, for example, can read the location of different people in a room, distinguish them from furniture and sense their motions. The most popular application of PrimeSense’s technology can be seen in Microsoft’s Kinect motion-control device for the Xbox.(s MSFT)

The chipmaker has raised about…

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