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A snapshot of Google’s uphill battle getting Android into schools

on July 18, 2013

Originally posted on Gigaom:

In May at its annual developer conference, Google (s GOOG) announced plans to launch a new Android app store, called Google Play for Education, for teachers this fall. But there’s some new evidence that it’s in for a tough battle with Apple (s AAPL).

According to a new survey, iPads are far and away the most desired mobile device among educators. When asked which devices their districts had adopted or planned to adopt in the next one or two years, 81 percent of educators said the iPad, compared with just 31 percent for a Google Chromebook (and 20 percent for an iPod Touch).

That’s not surprising given Apple’s aggressive push in education – last year, it sold 4.5 million iPads to schools and reported one billion downloads for iTunes U. But it gives an indication of just how big a gap Google may have to close. The survey involved…

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