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Originally posted on TechCrunch:
Now you and Facebook’s CEO can unwind in the same way: playing with Beast. The billionaire’s Puli dog just got his own Facebook Stickers pack, which lets you forgo typing and instead send friends animated images of Beast playing, begging, or wearing the cone of shame. Before you ask “why does this matter?”, consider that this is part of Facebook’s quest to help you communicate complex emotions efficiently.
If Facebook has the most expressive, efficient messaging system, people will use it rather than SMS, iMessage, Google Hangouts, Path, Line, WhatsApp, Snapchat, or any other app. That’s a big deal because people spend a ton of time messaging, which creates advertising and ecommerce opportunities. Messaging engagement also provides critical data on who you’re closest to, which Facebook can use to better target ads and show your more relevant content in the feed.
That’s why stickers are becoming all the rage in messaging. They’ve been part of Asian apps like Line for years, but this year Path got into the action, and Facebook followed suit with an all-free Sticker store you can access from a little smiley emoticon button in Facebook and Messenger for iOS and Android.