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Telefonica To Give Windows Phone 8 An Extra Push To Try To Dilute Android, iOS

on July 2, 2013

Originally posted on TechCrunch:

Microsoft continues to throw money down the Windows Phone well, perhaps buoyed by signs its ongoing marketing and platform support efforts are shifting the needle a few fractions. Today more evidence — presumably — of Ballmer’s money-throwing commitment to make its smartphone OS stick: carrier Telefonica has announced it will be collaborating with Microsoft to “promote and foster sales” of Windows Phone 8.

Microsoft has been shelling out to pay developers to port their apps to WP8, as it plays app catch-up with the rival Android and iOS ecosystems. It’s unclear exactly how much cash Redmond has paid out on this, or on WP8 marketing in general, but it’s currently running a promotion for which developers can get $100 per app submitted up to a maximum of $2,000 each if they submit a stack of apps.

Flagship apps — such as Angry Birds — are likely to have commanded much…

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