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Originally posted on TechCrunch:
LinkedIn, the social network used by people for job hunting and making other business connections, is adding two more enhancements to its homepage that highlight one of its more unnerving, but occasionally useful, elements: how it tracks what people visit on the site and then reports on that activity.
From today, it will start showing users who has viewed not just their overall profiles, but also their updates on the site; and it will also start showing what you’ve been visiting yourself. Together, the two build on a long-standing feature on LinkedIn’s homepage, “Who’s viewed your profile,” and they also underscore how LinkedIn continues to add services to encourage more activity on its platform.
The bigger picture, too, is that LinkedIn is fighting another trend: that of declining revenue growth. While actual sales are still on the rise, and even exceeding expectations in recent quarters, the overall trend is one of growth on the site slowing. In that context, the hope is that adding new features to increase activity on LinkedIn will drive more paid users, as well as more advertising.