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iOS Winning More Mobile Ad Share In 2013, AT&T Losing Its iPhone Edge, Velti Reports

on July 2, 2013

Originally posted on TechCrunch:

Apple’s iOS mobile operating system is winning even more ground in mobile advertising market share, according to mobile ad firm Velti. The firm saw Apple’s share grow from 59 percent overall to 64 percent between May 2012 and May 2013, with the iPhone 5 grabbing a lot of those new impressions. The iPhone 5’s share grew by 7.4 percentage points between May last year and May of 2013, and the iPad added 3.7 percentage points, too, though the iPod touch saw big losses.

The iPhone grew 15 percent overall however, thanks to older models, resulting in a net gain for iOS in general. Apple is more than making up for sluggish sales of the iPod touch, and is also adding share thanks to the iPad mini. Samsung is also growing its own share, however, but it isn’t climbing at anywhere near the rate of its Apple competitor. There’s some…

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