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Originally posted on TechCrunch:
Digg Reader, Digg’s alternative for the RSS aggregation addicts who will be bereft when Google Reader finally shuts down on July 1, is now available on the Digg iOS app. An Android app is expected to make its debut in the next three to four weeks.
Digg Reader is bundled into the Digg iOS app instead of being offered as a standalone app because the company sees Digg.com and Digg Reader as complementary products. In Reader, users can “digg” the feed they are reading, which helps the site track trending content.
This in turn helps Digg refine its Popular Sort, which scores the last thousand items to determine the most popular content at that given time. Eventually, Popular Sort will also be able to determine the top trending content in your social circles, over a given period of time or in a particular location, which in turn will help power Digg.com. Digg will be able to use the data sourced from Digg Reader to build a consumption experience that will offer the customization of a reader, but without the work of subscribing to different feeds.