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Case Study Shows Google+ Sign-Ins Are Working, Increased Snapette Sign-Ups By 16%

on July 2, 2013

Originally posted on TechCrunch:

One developer feature Google is really stressing these days is Google+ Sign-in, the company’s recently launched authentication tool for third-party sites and mobile apps.

While the company will continue to support its standard Google Sign-in tool as well, it’s pushing hard to get users to switch to its new system. The Google+ version has the advantage (or not, depending on your perspective) of being linked directly to Google’s social network and profiles and can therefore provide sites with easier registration system and more information about their users.

A number of large companies have now integrated Google+ Sign-ins, and we are starting to get some data about how things are going. Mind you, these are somewhat self-selected Google partners, but the results are still pretty interesting. Most companies don’t want to go on the record with their numbers, but Google just published a case study with Snapette that’s pretty much in…

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