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The YouTube Paradox And The Off-YouTube Solution

on June 17, 2013

Originally posted on TechCrunch:

When it comes to video distribution on the Internet, there are few solutions better than YouTube. The company is the No. 1 place to search for and find the video content that viewers want to watch, and for creators it provides a size and scale of audience it can offer videos to.

That said, a growing number of YouTube creators and multichannel networks are beginning to grumble about the revenue share that the site has with its partners and their inability to monetize their huge audience of viewers on the site. And, increasingly, they’re looking for off-YouTube solutions to better distribute and monetize their videos.

The problem is that distributing video yourself is costly, whereas distribution on YouTube is free. That’s one reason that so many creators got started on the platform in the first place. With the shrinking cost of cameras and editing equipment, as well as the ability…

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