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WhatsApp Still Killing It By Messaging Volume Despite Free Rivals Crowding In

on June 14, 2013

Originally posted on TechCrunch:

Along with Skype, WhatsApp is the granddaddy of the mobile messaging app space. But despite its relative great age (~47 months), certainly compared to the myriad messaging newcomers, it appears to be continuing to build usage momentum. Earlier today WhatsApp announced a new daily messaging metric record, following on from its recent “bigger than Twitter” boast. Its new daily high is 10 billion+ inbound (sent) messages and 17 billion+ outbound (received) messages — making for a total of 27 billion+ processed missives in 24 hours.

The reason for the inbound/outbound discrepancy is down to WhatsApp’s group chat feature which means one sent message can be seen by multiple participants. Group chat in WhatsApp still refers to message-based comms since it doesn’t support VoIP calls (although it does offer the ability to send audio notes — so keeping true to its messaging ethos).

Back in April WhatsApp CEO Jan Koum told the

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