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Originally posted on TechCrunch:
Along with Skype, WhatsApp is the granddaddy of the mobile messaging app space. But despite its relative great age (~47 months), certainly compared to the myriad messaging newcomers, it appears to be continuing to build usage momentum. Earlier today WhatsApp announced a new daily messaging metric record, following on from its recent “bigger than Twitter” boast. Its new daily high is 10 billion+ inbound (sent) messages and 17 billion+ outbound (received) messages — making for a total of 27 billion+ processed missives in 24 hours.
The reason for the inbound/outbound discrepancy is down to WhatsApp’s group chat feature which means one sent message can be seen by multiple participants. Group chat in WhatsApp still refers to message-based comms since it doesn’t support VoIP calls (although it does offer the ability to send audio notes — so keeping true to its messaging ethos).
Back in April WhatsApp CEO Jan Koum told the AllThingsD Dive Into Mobile conference that the messaging app was seeing an average of 8 billion inbound, and 12 million outbound messages per day, so its new daily record is still within touching distance of those averages. Still, it does indicate WhatsApp is continuing to build momentum, despite all the additional (free) competition in the messaging app space. Most recently Facebook has stepped up its efforts, with the launch of its Home launcher for Android that adds a messaging layer called Chat Heads atop smartphone content in a bid to keep users chatting within Facebook, rather than using rivals’ messaging software. (Albeit, Home hasn’t got off to a great start.)